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Bill Hoefer
Bill Hoefer is a gemologist that also builds websites for jewelry-related companies. His skill as a photographer of small products, including jewelry and gemstones, has allowed him to combine both graphic arts and real product rendering to build some of the most cutting edge websites in the industry. Additionally, he is a consultant to personal property appraisers both in and out of the jewelry profession on appraisal methodology. A full professional profile can be viewed on his website.
Jewelry is one of the most difficult of products to photograph. Bright metals, such as gold and silver, act as micro-mirrors and show reflections of all their surroundings. Knowing how to place diffused lights in combination with bright light sources is a science. Digital photography has its own challenges and the mastery of PhotoShop® is mandatory. Bill has mastered both of the important aspects of digital product photography. His service includes both high-density and web-ready digital photographs. Learn more by clicking here.
One can view a website as a yellow-page advertisement or as an e-commerce site. In either case, two aspects are necessary to ensure success, namely an interesting and well designed website and a presence on search engines. Bill renders professional level using HTML, PHP, Perl, CSS and other web programming languages as well as Flash. Whether you want a simple "static" website or a dynamic website, he can design and code it for you. Most importantly is his undertsanding of how to optimize webpages for search engine positioning. Learn more by clicking here.
Bill specializes in gemstones from around the world. His specialty is ideal cut diamonds. Since he is a gemologist with a special expertise on diamond cut, you can purchase your diamonds with confidence. Additionally, he is a purveyor of colored gemstones from around the world. Stop by an see him, get some practical advice and perhaps become the owner of a rare gemstone or exquisitely cut diamond.
Bill's websites are:
